The Better Business Bureau, or BBB, is a non-profit corporation that uses an Accredited Businesses system to assign ratings to businesses, charities, and non-profit organizations. The BBB stores data about companies and uses dispute resolution procedures established by the Council of the Better Business Bureaus. Local BBBs administer procedures designed for consumers to file complaints against accredited and non-accredited businesses.
BBB ratings represent the BBB’s opinion of how the business is likely to interact with its customers. BBB assigns ratings from A+ (highest) to F (lowest).
The BBB’s mission is to be the leader in advancing marketplace trust. They do this by
- Setting standards for marketplace trust
- Encouraging and supporting best practices by engaging with and educating consumers and businesses
- Celebrating marketplace role models
- Calling out and addressing substandard marketplace behavior
- Creating a community of trustworthy businesses and charities
The BBB sees trust as a function of two primary factors – integrity and performance. Integrity includes respect, ethics, intent, and working toward a diverse, inclusive and equitable marketplace. Performance speaks to a business’s track record of delivering results in accordance with BBB standards and/or addressing customer concerns in a timely, satisfactory manner.
So, what’s in a score?
BBB ratings are based on information in BBB files with respect to the following factors:
1. Business’s complaint history with BBB.
2. Type of business. A business’s BBB rating is lowered if, in BBB’s opinion, the business is a type of business that raises marketplace concerns or is believed to operate in violation of the law.
3. Time in business. A business’s BBB rating is based, in part, on the length of time the business has been operating.
4. Transparent Business Practices. A business’s BBB rating is lowered if BBB determines that the business is not being transparent about its marketplace conduct.
5. Failure to honor commitments to BBB. A business’s BBB rating is lowered if a business does not honor its commitments to BBB.
6. Licensing and government actions known to BBB. BBB routinely checks required competency licensing and government actions before a business is accredited by BBB.
7. Advertising issues known to BBB.
The BBB’s high standards and core values make earning an A+ rating a very coveted honor.
Kyäni is so proud to be an accredited A+ business, and we will continue to strive for excellence every day because that is what our Business Partners and Customers deserve!
For more information on BBB ratings visit www.bbb.org